Custom Software for LA Media Companies & DTC Brands

Los Angeles has an unusually high concentration of media companies, creators, and direct-to-consumer brands - and all three tend to outgrow generic platforms in similar ways: the off-the-shelf membership tool doesn't handle their specific content-access rules, or their Shopify setup can't support the personalization their customer base expects.

Membership & Subscription Platforms

Generic membership plugins handle simple tiered access well, but break down fast once you need custom rules - drip-releasing content over time, bundling access across multiple properties, or gating content based on a mix of purchase history and engagement. A custom membership layer built around your actual content model avoids you fighting a plugin's assumptions about how your business works.

Content Licensing & Rights Management

For media companies managing licensed content across multiple platforms or partners, a custom rights-tracking system - what can be used where, for how long, under what terms - replaces what's often a spreadsheet-and-email process prone to costly mistakes like content appearing somewhere it isn't licensed for.

DTC Personalization Beyond What Shopify Apps Offer

Off-the-shelf personalization apps work from generic behavior signals. A custom layer built on your actual first-party data - purchase history, browsing patterns, even data from a loyalty or subscription program - can drive product recommendations and email targeting that's meaningfully more relevant, without you being limited to whatever a third-party app vendor decided to build.

How We Scope These Projects

We start with your specific content or product rules - the exceptions and edge cases a generic platform doesn't handle - since that's usually where the real value of a custom build is, not in rebuilding functionality a standard e-commerce or membership platform already does well.